The National Trust has more than 3.7 million members and 61,000 volunteers that help protect over 350 historic houses, gardens and ancient monuments. The National Trust also looks after forests, woods, fens, beaches, farmland, downs, moorland, islands, archaeological remains, castles, nature reserves and villages.
The National Trust project group at DigitasLBi had been in place for several months before I joined to lend an extra hand with the site redesign. I was very happy to join the group as historic places is something I'm very interested in, so naturally National Trust was a client I had a lot of respect for.
Having visited many of their properties I was disappointed when I first checked out their website. The main problem with the existing website was that it wasn't inspiring. It didn't make people want to explore the properties and places they take care of. The website wasn't responsive which limited the experience for people browsing on their phones and tablets.
It was clear that we needed to bring the site up to date and create content modules that could easily work on different viewports and devices. We worked on delivering work packages of three to five different pages at a time, with rapid feedback and contact with the client to make sure everyone was on board.
Our design were driven by the the National Trust style guide, with vibrant colours and playful shapes. We wanted the site to be helpful for people, so if you're looking at a walking trail it will has a printable map and guide, if it's a property it has a detailed calendar of all the events. My main responsibility was to design the page for the South West Coast, which result you can see below.
Viewport examples - click for full image