Identity design for a talented new jewelry designer
Danielle Hornyak is a Californian designer and jeweler that creates beautiful handmade jewelry from her Los Angeles studio.
She uses traditional metalsmithing techniques to create her jewelry and each piece is first born on paper and then designed and fabricated in metal. Her goal is to create beautiful pieces of lasting quality that be worn and used daily.
She contacted me to see if we could collaborate around creating an identity around her brand, and design printed material, assets for her online shop and displays for her market pop-up shop.
Please visit her website and online store at daniellehornyak.com
As a metalsmith, Danielle wanted to emphasize the craft behind her work, so I created pictograms of all the tools she uses in her work. Danielle describes her philosophy as 'capturing fleeting memories and moments' and connecting all the tools into one illustration is a nod to everything that goes into her work.
Creating a flexible identity
After some thinking it was clear that she would need different variants of the logo to work on different formats like online, posters, business cards and stamps. The jewelry pieces themselves would also need to have a small brand mark imprinted - so the ability to shorten the logo was absolutely essential.